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Videos

Breaking news!

The news media has adapted extremely well to evolving technology to become even more engaging and relevant in peoples' lives. What can we learn from this to increase our impact and relevance as qualitative researchers?

Catalogue: Global Qualitative 2017: Back to the future
Author: Shobha Prasad
Company: Drshti Strategic Research Service pvt. Ltd.
January 11, 2017
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Citation

Prasad, S. (2017a, January 11). Breaking news!. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/breaking-news--8937


Videos

The power of the dark side

The dark side of human motivation is explored in this presentation which postulates that the most powerful drivers are primeval human passions. Brands that understand and position themselves sharply on these are able to influence and connect strongly...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Shobha Prasad
Company: Drshti Strategic Research Service pvt. Ltd.
June 15, 2013
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Citation

Prasad, S. (2013a, June 15). The power of the dark side. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/the-power-of-the-dark-side